Grand Rapids

Grand Rapids
616-459-4101

Lansing

Lansing
517-694-3900

Email

General
info@noordyk.com

Contract Billing
meterreading@noordyk.com

Supplies
supplies@noordyk.com

Service
service@noordyk.com

Sales
info@noordyk.com

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Home»About Us

About Us

office equipment
Who We Are

Locally Owned Office Equipment Business Since Our Establishment in 1946

We’ve been taking care of our customers and employees since 1946, providing custom office equipment solutions for each organization’s specific needs. We know every operation is unique, so we don’t offer one-size-fits-all packages. We’ll listen to your goals and recommend the most cost-effective way to achieve them. Our clients trust us because honesty and transparency are at the core of everything we do.

Our Mission

Maximize Office Efficiency

We assess your printing and workflow needs, then recommend office equipment and software that streamline your processes. Think faster printing, easier document finishing, and less time wasted troubleshooting.

Eliminate Workflow Obstacles

Our reliable office equipment is built to last, reducing your time waiting for frequent replacements and service techs. And if something does break, our response times are the best in the industry.

Be More Productive

We'll take care of your office equipment so you can focus on running your business. Imagine an office where printing is a breeze, not a hassle. That's the Noordyk difference.

Industries We Serve

Generations of Dedication: Our 80-Year Journey

Where We Came From

Our Pro Team

Our Team of Office Equipment Specialists

office equipment

Bill Noordyk

President & Owner

Bill is the second generation owner of Noordyk Business Equipment. He started working at Noordyk in 1976 and eventually took over operations from his father who founded the company in 1946. He worked hard for 40+ years to grow this family company, capitalizing on his negotiation and people skills to serve clients. Bill can talk to anyone and everyone. And as the team has expanded, Bill has been able to hand over the reins of running the family business to the next generation. As owner, he serves in an advisory capacity, always willing to lend his insight whenever it’s needed. Watching the company blossom and flourish in the capable hands of his team brings him a lot of joy these days, but when he’s not guiding the business, you can find him elbows deep in his new hobby: making knives and knife sheaths. And it’s not unusual to find him enjoying time at his Kalkaska and Grayling cabins with his ever-growing family.

office equipment

Cara Hendges

Vice President

As a third generation Noordyk in the family business, she is familiar with its ins and outs. Cara served the company as a teenager, then came back years later as Sales Support Manager, handling sales orders from start to finish as the coordinator between sales, service, and administrative teams. She provides guidance to team members, solves challenges as they arise, boosts overall organization, and brings direction to the sales process. She is also passionate about training employees and helping them succeed, keeping watch over their professional well being. Cara’s decisiveness, powers of organization, and strong communication skills provide cohesiveness to the entire Noordyk team. Outside of work, Cara is spending time with her husband and four children either at home, at the cottage, or finding new adventures in Michigan.

Robyn S. Noordyk

Office Manager & Owner

While Robyn is owner of Noordyk Business Equipment, she also serves as office manager with an emphasis on administration and human resources in her role. She began her journey with the company in 1980 for two years, took a break for other pursuits, and then rejoined the staff in 1999. Robyn applies her extensive experience and understanding from previous roles in medical, legal, and non-profit sectors to meet customer needs creatively. She excels in finding individual solutions to customer challenges, leveraging her years of experience with Noordyk to enhance both customer and team satisfaction. Robyn enjoys getting away with her husband Bill to their two cabins up north where they ride quads, fish on the lake, or go wine tasting. When she’s home in Grand Rapids, she’s never far from her grandchildren.

Shawn Kelly

Director of Operations

Shawn joined the Noordyk team in 2012. His role has evolved over the years as the company has grown. Initially he was tasked with organizing the service department and implementing new software. He then made significant gains in improving profitability and secured Konica Minolta Protech status. Now, Shawn serves as a guide, focusing on what’s best for the company while supporting the sales department with acquiring major and production print accounts. He has a knack for translating technical information for non-technical people and finds joy in helping the company expand and adapt to evolving technology. Shawn owns and operates a family construction company with his son in his “free time,” and they have completely renovated many homes in the area as well as the Lansing office post-acquisition. And in the moments in between all of that, Shawn is regularly creating something new from scratch in his kitchen (and his cooking is highly sought after at the office).

Will Noordyk

Sales Director

Since joining the Noordyk team officially in 2021, Will has brought a passion for supporting and serving both the sales team and Noordyk’s client base. Seven years as a mechanic in the tool-and-die machine repair industry taught him how to focus on details and solve problems. He now brings those skills to his role overseeing the daily operations of multiple locations, managing major Noordyk accounts, and personally managing the sales of production print equipment. When Will’s off the clock, he enjoys cooking. He also actively fosters dogs and especially loves spending time with his own rescue pup, Goose (an all white German Shepherd).

Aimee Paulson

Major Accounts Manager

Aimee has been building strong relationships with Noordyk customers since 2020. A former teacher, Aimee educates clients on managing their printer and copier fleets, always delivering attentive and effective service. Originally from Missouri, she’s enjoyed life in West Michigan for over 15 years. In summer, she loves camping with her husband and dog, while in winter, she turns to snowshoeing and cozy reading. She loves people and never shies away from finding a solution to any kind of problem.

Jenny Cook

Sales Support Specialist

Jenny joined the Noordyk team in 2024, bringing over 12 years of experience in Human Resources and Customer Service. Known for her strong organizational skills and keen attention to detail, she plays a vital role in supporting both team operations and client service. Outside of work, Jenny enjoys spending time with her husband and young family. Whenever possible, she loves getting away to the lake to relax and recharge.

Lisa Holznagel

Dispatch & Customer Service Specialist

Lisa thrives on organization and variety in her role at Noordyk. Since joining the team in 2018, she has supported multiple departments with a variety of tasks including answering phones, entering service calls and orders, receiving and shipping out supplies and parts, and entering accounts payable invoices. Lisa’s knack for organization keeps operations running smoothly across all teams — as does her 25+ years of office experience. Away from work, Lisa enjoys the outdoors and spending time with her animals.

Christina Houghton

Administrative Assistant

Maintaining customer contracts and assisting customers with any needs they may have are Christina’s top priorities at Noordyk. She joined the Noordyk team in 2023, and has hands-on experience in nearly every aspect of operations. Her 30+ years of industry experience (in the very same office that was acquired by Noordyk) can be seen in everything she sets her hands to. And, she takes pride in providing excellent customer support and resolving issues quickly and efficiently. At home, Christina owns six mastiffs that she loves dearly and shows all over the Midwest.

Matt Evans

IT Support Specialist

Matt’s love for solving complex problems and his 10+ years in the copy industry are just a few of the things that have made him such a valuable member of the Noordyk team. Since 2015, we’ve put his special skills with application support to good use as he answers the IT-related service calls that come in. Besides that, Matt also supports the sales team with his knowledge of copier functions and software, and helps with administrative work within his department when needed. Matt is truly a team player.

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